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" Workforce (2005), explores the characteristics and motivations that each generation brings to the workforce and suggests management tactics applicable to any business setting.His next book, Generational Insights (2010) is a guide to the best practices in managing generational issues.Generational Selling Tactics That Work (2011) is the first book-length study of generational approaches to sales and marketing.

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His short book The Gen-Savvy Financial Advisor (2012) is a must-read in the financial services industry.

As a consultant, Marston has provided insight and advice to leadership at the nation’s most prominent corporations as well as multinational corporations including American Express, Fidelity, BASF, Nestle, Schlumberger, Merrill Lynch, Kellogg, Coca-Cola, Macy’s, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly.

He has also offered presentations and consultations for the U. Department of Agriculture, the Internal Revenue Service, and the U. Army, as well as major professional associations such as the American Bankers Association, the Financial Services Roundtable, and the Million Dollar Roundtable.

He is an expert on the changing face of the modern workplace, which now includes four generations of workers -- Matures, Baby Boomers, Generation X and Generation Y.

He teaches strategies and solutions for marketing, selling and working with each distinctive generation.

He is the author of Motivating the "What's in It for Me?

” Workforce, Generational Insights, and Generational Selling Tactics That Work.

Cam Marston is the leading expert on the impact of generational change and its impact on the marketplace.

As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business.

Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 17 years.

His first book, Motivating The "What's In It For Me?

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