Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.
On its blog Ok Trends, which has attracted over 1 million unique visitors, the site makes intriguing observations about user behavior.
Most people tend to rely on their gut and past experiences to guide them in their quest for love.
According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.
But, as great as those stats sound, online dating is also utterly time consuming and competitive.
The authors of “Freakonomics” discovered that 56% of men that create an online dating profile do not even get one single message while Jupiter Research found that 97% quit within 3 months.
Scott Valdez, Founder and President of Virtual Dating Assistants (Vi DA Virtual Dating Assistants.com) advises that informed decisions yield better results.
Match.com) was two times as likely to result in a date as a free site (i.e. Scott Valdez suggests, “It makes sense that people who are dropping $20-60 per month for memberships are more serious about arranging a date offline.” He did recognize that there are some bad paid sites out there too (do your research before you open your wallet), and Ok Cupid is becoming a highly effective free site that can compete with high-quality paid sites like in terms of the overall site and selection quality.
Photos : Ok Cupid discovered that men who look away from the camera and don't smile have a much higher chance of getting a response than those who look directly into the camera.
Ok Cupid CEO, Sam Yagan, guesses the reason that guys who look at the camera get less messages than those who don’t is because it’s intimidating to women.
Vi DA is an online dating management agency that uses data -- both internal and external -- to ensure efficient use of online dating sites for its clients.
Internally, the company tracks 19+ variables related to every first message they send out on behalf of their clients.
They also measure the effectiveness of different profile elements.
Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.