Unlike the Subject Line Research tool, which tests your subject line against all subscribers on Mail Chimp lists, A/B Testing Campaigns test your actual subscribers to see what they like best.
A/B Testing Campaigns create up to three versions of your campaign to test how a small difference impacts campaign performance.
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The best email subject lines are usually short, descriptive, and provide the recipient with a reason to open your email.
Keep your particular audience in mind and thoroughly test keywords and phrases to maximize subscriber engagement.
In this article, you’ll find tips to help you write subject lines, and learn about tools you can use to make your subject lines more engaging. Test your campaign or use the Inbox Preview to view your campaign in several inboxes before you send.
Use merge tags to personalize the subject line with content that is unique to your subscribers.
For example, if you have a field in your list for the city where your subscribers live, use the city merge tag in the subject line and we’ll replace it with each subscriber’s city when the campaign is sent.
We don’t, however, support the use of conditional merge tags in subject lines.
It’s always a good idea to test your merge tags before you send your campaign.
Mail Chimp offers tools to help you write and test effective subject lines.
Our Subject Line Researcher uses our extensive collection of subject line data to help you write a subject line, and A/B Testing Campaigns test the performance of up to three different subject lines.
Our free Subject Line Researcher tool tests different keywords to help you write an effective subject line.
To use the Subject Line Researcher, follow these steps.