By Thomas Tennant Title: Good Morning America LIVE!
For more than a decade (or two) The Today Show has dominated the ratings, and that domination has led the show to extended its broadcast from two hours to three - and then to four.
GMA continued on in its two-hour block, battling from deep in second place to a close second place until, earlier in 2012, GMA overtook The Today Show on more than one occasion to claim first place. The Today Show took time to reflect on how it had lost is grip on No.
1 - and GMA wondered how it might extend its blossoming brand.
The first step GMA took was to give afternoons a shot with Good Afternoon America.
The show was meant to fill a gap between the recently cancelled ensemble talk show, The Revolution, and the upcoming new daytime talk show hosted by former news anchor and popular Today co-host Katie Couric, Katie.
Good Afternoon America was a lighter version of the morning program, focused more on celebrities, musical guests, pop culture news and a regular helping of lifestyle and health stories - with the option of covering major news events should they happen.
In many ways, the show reflected Today's fourth hour, hosted by Hoda Kotb and Kathie Lee Gifford.
That hour, though connected to Today, looks and feels much different than the show that precedes it.
The show, hosted by Josh Elliot and Lara Spencer, was successful.