(Data from and its affiliated sites will not be included.) Match and its associated sites may run ads on OKCupid, but that hasn’t happened yet and the intention is not to have OKCupid be a feeder site for the subscription sites, he said, just wants to have a full portfolio of different kinds of dating sites. Where there are opportunities to cooperate we want to and we will.” “We’re not moving offices.
But back in April, when OKCupid wrote a post called “Why You Should Never Pay for Online Dating,” the companies weren’t so sweet on each other.
OKCupid’s datahound Christian Rudder used publicly available data to guess at the success rates of e Harmony and Match.com, and decided they came up short.
“Today I’d like to show why the practice of paying for dates on sites like and e Harmony is fundamentally broken, and broken in ways that most people don’t realize,” Mr.
Rudder wrote, before launching into an analysis that concluded that more than 93 percent of Match’s profiles were “dead,” meaning abandoned or owned by free-riding users who haven’t paid for the ability to respond.
“It turns out you are 12.4 times more likely to get married this year if you don’t subscribe to Match.com,” he wrote. We obviously believe in a free model but there are also paid models and I didn’t think [the post’s] continued existence served much of a purpose.
Now that has bought OKCupid, that post has been removed from OKCupid’s blog–setting off suspicions about whether the acquisition means the scrappy, fun OKCupid is being forced to button up by its new owners. People will say, ‘Oh my God, they’ve sold out and they’re censoring it,’ that’s fine.But didn’t ask OKCupid to take down the post, CEO Sam Yagan told it was just the “common sense thing to do.” “I know everyone wants to make a big deal out of this,” he said. When we put our next blog post next week and keep being awesome and the product keeps being awesome and free, people will just realize they’re overreacting.” Furthermore, the data that OKCupid gathered from Match.com’s public filings and press kit were not completely accurate, he said, which he realized once he saw the real data.“Upon having more knowledge as we’ve gone through the process of getting to know Match and them getting to know us, some of the conclusions we drew are not quite as exaggerated as we made them out to be,” he said. Yagan did not reveal what the real data says or how big the discrepancy was, but said that is better at getting people together than he originally believed.“In general the totality of data that we have become exposed to leads us to believe that yes, the subscription sites are probably more successful than the post made them out to be,” he said.And even though the two sites are now playing for the same team, it’ll be business as usual at OKCupid’s Midtown office, he said.OKCupid will remain free and OKTrends will keep publishing the popular research it culls from its members. the plan is just for each of the sites to run their own business.