Days after the site went live, Conru found that people were posting naked pictures of themselves and seeking partners for adult-oriented activities. Friend Finder has since established numerous niche dating sites, including Senior Friend Finder, Amigos.com, Big Church.com, and Joining and creating a profile is free; however, users cannot access certain features without a paid membership, which comes in three levels, Silver, Gold and VIP.
Paying users can view others' profiles and access communication services such as e-mail, private chat rooms, webcams, blogging, and a webzine.
Members can purchase subscription upgrades for benefits such as higher search rankings.
Members can broadcast their webcams publicly to each other.
Chat room viewers can page the broadcasting member to ask to initiate a personal chat session. Federal Trade Commission that it bombarded consumers with sexually explicit pop-up ads.
Adult Friend Finder has a popular affiliate programs, whereby webmasters refer users to the site and are compensated up to $1.01 per unique click. The FTC said the owners of Adult Friend were accused of pushing the ads through spyware that was often installed without consumers' knowledge.
According to the complaints filed, the company has a practice of continuing to bill customers even after they have cancelled their service.Former employees of the company have claimed that this is their standard policy and not the result of errors.Adult Friend Finder (AFF) is an internet-based, adult-oriented social network, online dating service and swinger personals community website.It allows members to interact online, meet new friends, and seek out likeminded sex partners. AFF ranks among the 100 most popular sites in the United States and is a major competitor to leading personals sites such as In 1994, Andrew Conru created the first online dating site, Web Personals.After selling that site in 1995, he launched Friend Finder.com, an early social networking site intended to help people connect with likeminded activity partners, in 1996.